Telling a compelling brand story
When we use the wrong words to convey our messages, people tend to disengage and lose focus. It’s a sad but inevitable part of life. Not only that, but when they do finally engage and get into our messages, they...
Mistakes business owners make with their brand story
Writing your brand story can be a daunting task. Some people feel like their brand doesn’t have much of a story, so they don’t know what to write about. On the other hand, some folks are so enamored with their...
