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common branding mistakes

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dental referrals

Ideas to Boost Your Patient List

The best way to grow your practice is to increase the number of new patients you see each month, but how to attract new patients requires a strategy. One strategy is dental referrals from your existing patients. Making a dental referral program a part of your marketing plan influences your…
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dental practice consultant

Considerations When Selecting a Consultant

We all like to think we make good decisions in life. We choose to spend our time learning and living the lives we love. We make decisions based on a combination of our core values and cumulative experience. Sometimes, though, we don’t have enough experience to make informed decisions in…
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storybrand framework

Telling a compelling brand story

When we use the wrong words to convey our messages, people tend to disengage and lose focus. It’s a sad but inevitable part of life.  Not only that, but when they do finally engage and get into our messages, they may have a hard time elaborating on it with friends,…
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